Joksimović Distillery, Brand identity

Brief

Destilerija Joksimović, founded in 2019, needed a mark of its own and a label for its quince rakija, Zadovoljština. The identity had to sit naturally on a bottle, carry the founding year with some ceremony, and still reproduce cleanly in a single colour.

Approach

The mark is a J monogram set inside an arched badge with the founding year, drawn in a gold version for dark and light backgrounds and a one-colour version for stamps and simple print. The product name got its own ornamental lettering, tested as a wood engraving as well as in gold. The front label pairs that lettering with an illustration of quinces and carries the volume and strength; the back label holds the producer details, production year and barcode.

Result

A distillery badge, a product wordmark and a front and back label, shown together on the bottle in a photographic simulation.