Synovia, Print production

Brief

Synovia is a gel for joint problems. The brochure had to do two jobs at once: present the product with the polish expected of commercial material, and explain clearly which joints the gel treats and how it works on them. Print-ready files were the primary deliverable, with a screen version as a secondary requirement.

Approach

The anatomy was modelled and rendered in 3ds Max rather than sourced as stock illustration, so every image shows exactly what the copy describes: a full figure marking each joint the gel targets, and close-up renders of individual joints for the spreads that set a healthy joint against osteoarthritis and rheumatoid arthritis. Renders were finished in Photoshop, which is also where the product name was styled: Synovia is drawn as liquid, so the wordmark reads as the gel itself. Final composition and typesetting were done in InDesign.

Result

A brochure that works as sales material and as a reference at the same time. The cover carries the name in gel over a rendered knee joint, the interior spreads label the anatomy point by point, and the files were delivered print-ready, with the screen version built from the same layout.